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Plan it the same way you would a big party, You want all your guests to arrive at the same time so that the dance floor is packed.
Honor those who first join by making them officers and ask them what title they would like under their name.
After this point it will hit critical mass and continue to grow on its own.
Stimulate activity on the group wall and discussion board, ask questions and continue to supply fresh content on a regular basis.
Identify those special members by signing them up to your optin list or joining your Fan page.
Focus on adding value and encourage your group members to share their own talents.