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Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
For example, online dating sites may expose more female members in particular to stalking, fraud, and sexual violence by online predators.
Over 50% of research participants in a 2011 study did not view online dating as a dangerous activity, whereas 43% thought that online dating involved risk.
Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.
Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.