Dating on facebook
Coffee Meets Bagel’s top post was also around positivity.As we said before, more brands are incorporating politics and social issues into their content strategy.The top photo, also from Zoosk, celebrated National Hugging Day.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.
There is quite a difference in the rankings on Instagram for the top dating brands.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
Many of the dating brands used links to share their owned content or blogs.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.